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RETURN ON AD SPEND BY SPECIALTY

I give you real numbers, not empty promises.

For every major branch of dentistry, I've written a detailed article on the expected budget, cost per lead (CPL), conversion rate and return on ad spend (ROAS). The numbers I bring are conservative and represent a realistic market average - you and I can do even better than that.

3.5x – 6x
ROAS-I implantology
up to 10x
ROAS-O orthodontics
~1.78x – 5x
ROAS-C cosmetic dentistry
3x – 8x
ROAS-P prosthetics
ROAS-I
Implantology: the pivot point of every other therapy
Implantology generates the highest LTV in dentistry. In the UK, All-on-4 treatments yield 516%-660% ROAS on a £3,000 monthly budget.
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ROAS-O
Orthodontics: demand vastly outstrips supply
Only around 1,400 registered specialist orthodontists serve the whole UK. Metal braces achieve 8.45x ROAS-O, premium Invisalign 10.77x.
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ROAS-C
Cosmetic dentistry: a product of marketing par excellence
With a £2,500-£5,000 monthly budget, All-on-4 smile makeovers reach ~5.0x ROAS - cosmetic dentistry strongly drives dental tourism too.
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ROAS-P
Prosthetics: the pillar of practice revenue stability
Highly aesthetic prosthetic materials and implant-supported solutions reach a ROAS-P of 5.0x-8.0x.
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